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How To Get Top 10 Position In Google

SEO - 4 Best SEO Tips To Get To The Top On Google

If you are a website owner, you will definitely want to get your website rank well in Google organic listings for keywords phrases that are most relevant to what you are offering. Getting your site to the first page of Google is not an impossible dream, as long as you choose the right keywords for your optimization plan.

Do not make the mistake of trying to optimize one-word phrase such as “flowers” or “golf”. There are 2 reasons why you should not do this. First, it is almost impossible for a new site to get into the first page of Google for these types of keyword phrases, as it is way too competitive.

Secondly, a good search engine optimization plan is to optimize keyword phrases that are more targeted. For example, “golf” is too general and the traffic that comes to your website may not be very eager to buy golf equipments from you. They may just be interested to find out more about golf. On the other hand, if you optimize keyword phrases like “discount golf clubs” or “used golf clubs” you stand a higher chance to convert your website visitors to customers.

Now let me share with you 4 best SEO tips to get to the top on Google:

1. Choose the right keywords. Again is back to what I have shared with you above. Choosing the right keywords for your optimization plan will determine whether you succeed in getting to the top on Google. Choose keyword wisely and make sure that they keywords you choose have substantial search volume to justify your effort.

2. Good onsite optimization. A good onsite optimization is the basic of all successful SEO case studies. You need to place keywords in areas such as the title tags, meta tags, header tags, alt tags and content. By getting a keyword targeted domain name such as “mygolfclubs”, you will score extra point with Google.

3. Good original content. Google dislikes non-original content and penalize duplicate content. If the content of your website is not original, no matter how much optimization you do to it, it will not rank high. It is definitely worth your effort to spend time developing quality and original content. Update your site with fresh content frequently and you will score another big point with Google.

4. Intensive linking campaign. Google takes into account the number of links pointing back to your website. With more links pointing back to your site, it shows that your site is important and popular. However, links pointing back to your website need to be relevant to what your site is providing. Relevancy plays a very important role if you want to achieve successful optimization. You can get links pointing back to your site by submitting your website to directories, and writing articles and distribute them to the various article directories online.

With good organic ranking on Google, you can be sure to see a surge of traffic to your website and hence more exposure of your business.

Tags: Google Algorithm, Link Building, What is SEO by Harry Morad
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Six Easy Ways to do Link Building

Link building is an important part of the search engine optimization process to help direct the search engine rankings of your website up north and helps to attract relevant traffic. Quality links are one of the major factors considered by leading search engines such as Yahoo and Google while ranking your site. As far as incoming links are concerned, the more the merrier! These links are also a terrific source of referral traffic to your website, which can be significant if you are able to link up with the right sites.

Which brings us back to the vital question how? How can I get these amazing sites to link up with mine? There are several things you can do to persuade other webmasters to link to your site:

Exchange Links - “Exchange” of links is usually simpler than signing up one way incoming links. Identify websites which complement your site. This can be easily done using the very search engine you are targeting. Look up your target keywords and search sites which relate to your site , but are not a direct competitor. Place the desired ‘reciprocal’ link in your page and then write a personal mail to the webmaster/administrator explaining how a link exchange with your website will help both of you and enclose the link of your website which you want featured and the page where you feature his link (if they are different). Provide him with a decent time frame to respond.

Start an Affiliate Program - Affiliate or associate program are ideal for online merchants, where an online merchant promises other affiliate websites a financial incentive for forwarding traffic .The incentive can be based on the volume of traffic forwarded or actual sale from this traffic. Multi Level affiliates lets your affiliates further create affiliates, increasing your reach on the internet.

Spread the Information - Internet is now becoming synonymous with Information, free Information. Great Content is the best way to promote your site. It is hard to pass up free expert opinion!

Make articles in your field of specialization available to others for use. Sign up as an expert on one of the sites providing information in your field and contribute these articles for free. The articles will have in their footers information about you and will link to your website.

Books for Download - Make free E-books available for download regarding your field of expertise through various sites.Send out news letters distributing these and also make them available to your affiliates.There are several sites which carry information on free books. These E-Books will have information about you and your website.

Ask for it! - Lets try the easiest and the simplest of these all, how about trying to ask for a link! If your website has good content on the subject and complements the information available on the target link, they might just want to feature your website. A personal note highlighting your USP’s and your link might just do the trick.

Freebies - If this does not work, throw in a free service in lieu of the exchange, it could be a free software download or a testimonial for his services that links back to your website.

There can be several other ways to “BAIT” incoming links to your website based on your area of expertise. Link Building, though a time consuming process, if pursued persistently can drive traffic and search engine rankings. So get cracking to achieve a favorable Internal to External links ratio.

Tags: Internet Marketing by Harry Morad
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Reaching the top 10 positions in Organic Search

Search Engine Optimization is a collective term used for referring to multiple strategies required to boost your websites rank on the search engine, with the objective of getting the website all the way up to page One for the targeted keywords.

Sponsored vs Organic Search Results

All search engine pages have two sections, one features ‘natural’ results, while the other feature ’sponsored’ results. Sponsored result, well are sponsored and features website availing the Pay Per Click or PPC Program. The positions on this sponsored list are bid upon by competing websites. To top this list you need to outbid other websites bidding on the same keyword. Your payment for the PPC Advertising program is calculated based on the number of times your advertisement is clicked.

PPC Advertising Programs, though expensive are the fastest way to get your website to Page One.Traffic generated from PPC is lesser than the traffic generated by ‘natural’ or ‘organic’ results as most surfers prefer to visit natural results over sponsored results.

Achieving high ranking amongst the organic search results is a tedious task, one has to continuously work towards it and use a combination of several strategies to optimize your website for the desired keywords. The fact that Search Engine companies keep changing the algorithms they use to calculate the rankings of a website on a regular basis does not make it any easier.

Here are some tips that must be considered for building a Search Engine Optimized site:

Use Canonical URL’s

URL or Universal Resource Locator is a unique common name assigned to each page of a website. A web page is accessed by writing the URL in the browsers address bar. Search Engines index the URL’s along with other data from your page to determine the content of your page. As Google refers to them, Canonical URL is the best URL from amongst the several choices available. It is recommended to have your keyword as a part of the URL as it may make your page more visible to the Search Engines.

Static vs Dynamic URL

Avoid Dynamic URL’s which include query strings, since pages with query strings or dynamic url’s are constructed on the fly, they are not indexed appropriately. It is advisable to avoid dynamic url’s and use seo friendly software.

Pay attention to the Keywords

Keywords are the phrases that are searched for by users, to succeed in organic searches your site must be optimized for the right keywords.Not only must you optimize for the popular keywords, but also pay attention to other not so popular keywords since your chances of making it to the top for these keywords are better. Though this means featuring on the top fewer times, it is definitely better than featuring on the 10th page almost all the time.

Strategic Placement of Keywords

Use your primary keywords as a part of the title and as the main keyword in the image tags. This will help your site appear higher in organic searches made on search engines.

Maintain Keyword Density

Continuously make improvements in your site based on which keywords are being searched and maintain a keyword density of at least 3 to 5%, which is quite a job. Since no one knows your business as well as you do, compile content on your website and avail professional SEO Copywriting services to achieve this. Several paid and free tools are available for keyword density analysis.

Page Rank

Page Rank is proprietary to Google and Google assign page rank to a page based on many factors, incoming links being one of them. Both the quantity and quality of these links is considered. Pages with higher page rank appear higher in organic results on search engines.

Link Building

Incoming links are one of the key factors considered by leading search engines - Google and Yahoo to decide the prominence of your page in the context of the keyword. Both quality and quantity of the links are considered in determining the page rank.Link building is one of the most important seo task.

Create a Sitemap

Having a sitemap not only improves navigation of a website but also helps to index your website with a search engine. Web Crawlers are able to reach all pages of the website with ease. If your website is not humongous, link all your pages using the sitemap, else link all the major sections.

Perseverance and patience

SEO campaigns do not tend to show immediate results, it is important to give due diligence to your website constantly.It is a good long term strategy to push for higher organic search results, however pay per click programs can drive short term growth.

Tags: Internet Marketing by Harry Morad
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Analyze your Competition Before Starting an SEO and Marketing Plan

Thinking about adding an effective search engine optimization (SEO) strategy to your advertising and marketing campaign this year? Before starting your program, it is important to first know who your online competitors are and what kind of online marketing strategies they are already doing. You will want to take some time to research and analyze your local and national competitors online…before they analyze you first.

Here are some guidelines and questions to consider while performing research on the Internet about your competitors:

Website Design and Layout

1. Are your competitors using a search engine friendly Web design, like a basic HTML or ASP site?
2. Are they using JavaScript, a dynamically-driven site, frames, or tables that will prevent search engines from properly indexing their sites?
3. Are any Web sites built entirely in flash?
4. Are their sites easy to navigate with a professional look and feel by using the same font styles and sizes and similar color schemes throughout?
5. How heavily are the graphics on the Web site?
6. How many Web pages total does each of your competitors have on their site? Does your site need improvement on the amount of content-rich Web pages you have?
7. Does the entire Web site focus on one central theme alone?

Placement of Keywords

1. Where are your competitors using their chosen keywords? The META title tag? The META description tag? The META keywords tag? In ALT tags? What about in link text and headline tags? The page URL? Image names?
2. How often do those keywords appear on each Web page?
3. Where does each of their keywords first appear on the pages of each of your competitors sites?
4. Are they achieving good rankings for their chosen keywords online in Google, MSN and Yahoo!?
5. What is the keyword weight and density of the entire content of your competitors’ pages? Are they keyword spamming?
6. What are their chosen keywords being targeted on their sites? Are they single words or long-tail keywords with 3, 4 or even 5 keyword phrases?

Off Page Factors

1. Check your competitors Alexa traffic rank and compare with yours. Do they receive more or less Web traffic to their sites, according to Alexa.com?
2. What is their Google PageRank? Again, is it higher or lower than yours?
3. Go to a reputable link popularity checker online and compare the number of incoming links your site has versus your competitors. How much improvement in link building, if any, does your site need to effectively compete online?
4. What types of incoming links are they receiving, how top quality are these links, and how much traffic does a link from these sites generate for your competitors each month?
5. Are any of your competitors registered with any popular link directories, like dmoz.org, Yahoo! Directory, Business.com or other similar high traffic directories online?
6. Do they have a sign up box for an industry email newsletter on their sites?

Use of Spamming Techniques

1. Is the competitor’s site using any spam or unethical search engine practices? If so, what are they?
2. Do any of these sites have doorway or gateway pages?
3. Do they have same color text on a same color background?
4. Are they blatantly keyword spamming?
5. Are these sites publicly listed or affiliated with gambling or adult-oriented sites?

Tags: Internet Marketing by Harry Morad
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