Reaching the top 10 positions in Organic Search
Search Engine Optimization is a collective term used for referring to multiple strategies required to boost your websites rank on the search engine, with the objective of getting the website all the way up to page One for the targeted keywords.
Sponsored vs Organic Search Results
All search engine pages have two sections, one features ‘natural’ results, while the other feature ’sponsored’ results. Sponsored result, well are sponsored and features website availing the Pay Per Click or PPC Program. The positions on this sponsored list are bid upon by competing websites. To top this list you need to outbid other websites bidding on the same keyword. Your payment for the PPC Advertising program is calculated based on the number of times your advertisement is clicked.
PPC Advertising Programs, though expensive are the fastest way to get your website to Page One.Traffic generated from PPC is lesser than the traffic generated by ‘natural’ or ‘organic’ results as most surfers prefer to visit natural results over sponsored results.
Achieving high ranking amongst the organic search results is a tedious task, one has to continuously work towards it and use a combination of several strategies to optimize your website for the desired keywords. The fact that Search Engine companies keep changing the algorithms they use to calculate the rankings of a website on a regular basis does not make it any easier.
Here are some tips that must be considered for building a Search Engine Optimized site:
Use Canonical URL’s
URL or Universal Resource Locator is a unique common name assigned to each page of a website. A web page is accessed by writing the URL in the browsers address bar. Search Engines index the URL’s along with other data from your page to determine the content of your page. As Google refers to them, Canonical URL is the best URL from amongst the several choices available. It is recommended to have your keyword as a part of the URL as it may make your page more visible to the Search Engines.
Static vs Dynamic URL
Avoid Dynamic URL’s which include query strings, since pages with query strings or dynamic url’s are constructed on the fly, they are not indexed appropriately. It is advisable to avoid dynamic url’s and use seo friendly software.
Pay attention to the Keywords
Keywords are the phrases that are searched for by users, to succeed in organic searches your site must be optimized for the right keywords.Not only must you optimize for the popular keywords, but also pay attention to other not so popular keywords since your chances of making it to the top for these keywords are better. Though this means featuring on the top fewer times, it is definitely better than featuring on the 10th page almost all the time.
Strategic Placement of Keywords
Use your primary keywords as a part of the title and as the main keyword in the image tags. This will help your site appear higher in organic searches made on search engines.
Maintain Keyword Density
Continuously make improvements in your site based on which keywords are being searched and maintain a keyword density of at least 3 to 5%, which is quite a job. Since no one knows your business as well as you do, compile content on your website and avail professional SEO Copywriting services to achieve this. Several paid and free tools are available for keyword density analysis.
Page Rank
Page Rank is proprietary to Google and Google assign page rank to a page based on many factors, incoming links being one of them. Both the quantity and quality of these links is considered. Pages with higher page rank appear higher in organic results on search engines.
Link Building
Incoming links are one of the key factors considered by leading search engines - Google and Yahoo to decide the prominence of your page in the context of the keyword. Both quality and quantity of the links are considered in determining the page rank.Link building is one of the most important seo task.
Create a Sitemap
Having a sitemap not only improves navigation of a website but also helps to index your website with a search engine. Web Crawlers are able to reach all pages of the website with ease. If your website is not humongous, link all your pages using the sitemap, else link all the major sections.
Perseverance and patience
SEO campaigns do not tend to show immediate results, it is important to give due diligence to your website constantly.It is a good long term strategy to push for higher organic search results, however pay per click programs can drive short term growth.
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